Sean Bain

As an Account Director with NAS Recruitment Innovation, Sean consults and partners with clients across several industries to advise them on identifying, sourcing and onboarding A-level talent. Sean calls on his over 20 years of combined staffing and recruitment advertising experience to assist in establishing and implementing employment brands, career sites, social media strategies and comprehensive online and traditional media campaigns.

Recent Posts

Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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Why You Need A Full-Service Recruitment Agency

Topics: recruitment strategy, recruitment marketing, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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How smart companies are benefiting from analytics

Topics: recruitment analytics, analytics

Posted by Sean Bain on Oct 5, 2017 9:01:00 AM

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The numbers don’t lie.

In the dynamic world of analytics, strategies abound: pay-per-click, programmatic media, Facebook promoted posts, social media campaigns, e-blasts, online job postings, event landing pages, your own career site performance…Here’s the thing: unless you can track results of your efforts with unbiased analytics, how can you possibly determine and validate the effectiveness of your HR recruitment spend? How do you know if you need to revise your approach and try other tactics?

Analytics help you to understand candidate behavior and allow for more refined strategies that yield better results. Although employer branding and the candidate experience will always be paramount, smart companies are also adopting a data-centric approach to how prospective candidates engage with job advertising.

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