Lori Vrcan

With more than 25 years of experience at NAS, Lori Vrcan, Senior Creative Strategist, has extensive knowledge and understanding of recruitment challenges and solutions. Her expertise includes interactive, print, video and radio projects across all disciplines, including several national award-winning campaigns.

Recent Posts

The Five Rs of Employee Retention

Topics: boomerang recruiting, employee retention

Posted by Lori Vrcan on May 31, 2018 9:00:00 AM

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In a perfect world, employee turnover would not be a problem. But as HR professionals can attest, the world is far from perfect. Turnover is expensive, hurts organizational growth and can negatively impact overall company performance. Although turnover is inevitable, it can be controlled – and that control is especially important when it comes to high-performing associates who are looking for greener pastures. That’s where the five Rs come in. A simple retention strategy? Perhaps. But when executed effectively, it can be a lifesaver.

Respect
You’ve heard it many times before: Treat others as you wish to be treated. And who among us does not want to be treated with respect? Respecting others means showing courtesy, kindness and empathy; listening, not just hearing, to what others have to say; appreciating each individual’s unique skills and talents; and enabling associates’ ideas to take root and grow as policy and procedure improvements.

What indicates disrespect? Making major changes without getting input from those who will be impacted, as well as berating associates, especially in front of co-workers (and yes, there is a big difference between constructive criticism and berating). It’s important for organizations to take stock of managers’ and employees’ interpersonal and communication skills. These soft skills can be culture builders or culture killers.

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Four tips to maximize career site effectiveness

Topics: career sites

Posted by Lori Vrcan on Feb 1, 2018 9:00:00 AM

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Sometimes the simplest things are the least obvious. Take your career site, for example. How can you ensure that it is engaging candidates effectively and efficiently? Do it by making a few small tweaks that can make a big difference in your recruitment success.

1. Make your search button stand out.

It may seem like a no-brainer, but you can go online and find instances where the search button requires its own search. Let’s face it, 80% of candidates who come to your career site want to search jobs. Sure, other content is important, but make no mistake, the search button is prime real estate. Anchor it at the top. Make it prominent. Candidates will get what they want, and so will you.

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Award-Winning Strategies for Interviewing Candidates: An Interview with SSM Health

Topics: candidate experience, interviewing

Posted by Lori Vrcan on Sep 7, 2017 9:00:00 AM

 

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When your organization ranks Number 6 as one of 100 winners in Glassdoor’s annual Candidates’ Choice Awards honoring the Best Places to Interview in 2017, you are clearly doing something right. That organization – SSM Health – received an impressive overall interview experience of 83%. SSM Health serves the needs of communities across the Midwest through one of the largest integrated delivery systems in the nation.

“We received an overwhelmingly positive response from our candidates on their interview experiences, which is the result of hundreds of quality daily interactions between our candidates, recruiters, hiring managers and staff,” said Thomas Ahr, System Vice President of Talent for SSM Health. “Our commitment to providing an exceptional candidate experience parallels our commitment to providing an exceptional patient experience and employee experience at SSM Health.”

Start with candidate prep

According to Becki Feldmann, System Leader – Talent Management Systems & Technology at SSM Health, candidate preparation is a good first step. “We send an email to the candidate stating date, time and location of the interview, as well as the name of the person they will be interviewing with. We also send a link to directions to the interview location for easy access,” she said. “We are working to provide even more assistance to the candidate as they prepare for the interview, including format of interview, sample questions, overview of department/location, and who we are as an organization.”

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Military and Veteran Hiring: Strategies for Success from Corporate Gray

Topics: military hiring

Posted by Lori Vrcan on Jul 13, 2017 9:00:00 AM

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In previous articles, we gleaned strategies from USAA and United Rentals, who have highly successful and award-winning programs. This follow-up blog features Carl Savino, President of Corporate Gray, an organization that helps connect transitioning military to employers.

“I think companies are well served to take a hard look at the men and women who are separating from the military and seeking civilian employment.  Their skills and experience can benefit a wide range of companies well beyond the defense sector,” says Carl Savino, President of Corporate Gray. “Military success is built on confidence, humility, integrity and a willingness to do whatever it takes to accomplish the mission.”

In 1994, Savino founded Corporate Gray to help transitioning service members make a successful transition to the civilian work-world. His organization helps connect transitioning service members with employers in three primary ways: the Corporate Gray Job Fairs, Corporate Gray Online, and Corporate Gray book, now titled The Military-to-Civilian Transition Guide. Over the last 20 years, over four million copies of the book were given to separating and retiring active duty service members across the country and even overseas.

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